Online stores receive orders every minute of every day, and while communication with customers might not be something that you really put a lot of thought into, it should be. Email is usually the option that most people choose for communication once an order is placed. Everyone else is doing it, so why not? But, that is the start of the problem. You need to set yourself apart from the rest, and if you are using email marketing, you are not going to be able to do this very well.
MailChimp reports that 17.35% of eCommerce emails are opened, which is a very low number. This number also means that you are probably not getting the order updates and other communication that you need to benefit. This number reflects less than one in five people using email to communicate.
Rather than try to get benefits with email marketing, eCommerce businesses should consider text message marketing. Here are seven magnificent ways that SMS marketing benefits an eCommerce business, where email marketing does not.
If you do not want to wait for your message to be read, SMS is the way to go. Most people who have placed an order will eagerly give you their telephone number and wait to receive a message from you telling them that their order is on the way. When you are sending your message via text, you can always be sure that your message is quickly read. SMS marketing has an open rate that is better than 97%!
SMS Messages Are Seen Quickly
With an open rate greater than 97%, you can be sure that your messages are seen by the intended recipient. Even better, most messages are read within five minutes! You can send a message and ensure that your customer is up to date with the progress of their order. Nothing makes a customer happier!
No Need for Internet
So many people use only their mobile device these days, and if you are sending an email message, the recipient will not receive the message is they do not have internet access. That is not a worry that you will have when you are using SMS marketing, because there is no internet connection needed for the message to be read.
Better Marketing Opportunities
After you get a customer on the marketing list, getting them to join in on future marketing efforts is a lot easier. They will be fully aware of what you have to offer, and will be far more likely to join in on the promotion.
When you are getting personal with the customer, you are benefiting your company greatly. Your updates, reminders, and incentive offers are all sure to be embraced by the consumer that has signed up to receive your offers.
Set Yourself Apart
If you do not want to be like the rest of the competition, SMS marketing provides the perfect opportunity for you to step out of the norm and create a new image for your brand.