If your company depends upon membership to grow, text message marketing is the way to increase the number of members that you have. Although there are a number of different ways to reach out to new people who might have an interest in your program, text message marketing is one of the easiest, and most beneficial there is available.
Take a Look at the SMS Results
Text message marketing has phenomenal results, with an 98% open rate. When you are trying to recruit new members, knowing that they have read your message gives you a great peace of mind. But, that is just the start of what you can gain with the use of text marketing for your membership brand. You want to retain those members once you have them, and SMS seals the deal. Your members can be kept up to date on all of the latest happenings within the program, as well as receive special deals and offers.
While members, Text message marketing can be used to send out important reminders, including information pertaining to the end of their membership and much more. You can even remind the member to renew their membership via a simple, quick text message.
Of course, the biggest benefit of text marketing for the consumer is the rewards that they receive. As a loyal member of your program, you want to ensure that you are continually rewarding their customer. There are so many fast and easy ways that this can be done through the use of SMS marketing, so make sure that you show customers how much you appreciate them with these rewards.
5 Reasons to Choose Text over Email Marketing
Still not convinced? Here are five more reasons that you should choose to market via SMS marketing rather than email marketing.
Almost everyone has their mobile device on them 24 hours per day, 7 days per week. For you, this means instant communication any time, any place.
SMS marketing ensures that your message is read.
SMS is simple, quick, and easy, and it is also the method of communication that most users prefer.
If you are on a budget, as most companies are, you can certainly take a breath of fresh air with SMS marketing. It is one of the most affordable means of marketing that you can use, with messages costing as little as 4 cents each.
Customers love to hear from their companies, and there is no better way to make sure that you are communicating with them effectively than with SMS messages.