Tons of small business owners don’t understand the importantance of branding. If customers don’t recognize your brand, they’ll never have any sense of long term loyalty. Without brand loyalty, your business is inevitably doomed. You won’t experience success. People will lose touch with your business, and eventually find a replacement. Your competitor’s will outshine you, and steal away regular customers.
So, with that said, how will text message marketing campaigns increase brand loyalty and recognition? Although there are tons of different possible solutions, you should definitely make MMS marketing a priority. Why? Visual marketing is where it’s at. Sometimes, people need to see it to believe it. Fire out an exclusive mobile coupon code, and include an image that sells the offer. For example, let’s say you run a family owned pizza joint.
Send out a buy one, get one lunch special. Include a picture of your cheesiest slice of pizza. Now, note how many people redeem your offer. The following week, fire out a similar special, but without the image. Once again, take note of how many people stop in to claim their free slice.
Although there are other factors to take into consideration, chances are the campaign with the image will always outperform the text only message.
So now, let’s connect the dots. How exactly does MMS marketing help you enhance brand recognition? Well, it’s simple. People, whether it’s subconscious or conscious, remember visual cues. If you’re the owner of that pizza joint, and constantly send out MMS campaigns, people will associate your company with pizza. When they’re looking for a lunchtime slice, or want a pie for dinner, they’ll remember your MMS campaigns.
Top provider, Slicktext.com offers MMS marketing solutions that are sure to perform. Give them a call at 1.800.688.6290 to learn more or sign up for your free plan.