Releases Guide Detailing SMS Marketing Compliance Standards

Text message marketing

One of the best SMS marketing providers,, prioritizes customer education. Without the proper learning tools, you’ll never experience SMS success. This mobile communication tactic might come naturally as a personal habit, but when used as a marketing tool, you must take a few things into careful consideration. The SMS Marketing Compliance Guide summarizes the basics of these governing guidelines and best practices.

Slick Text also houses two other guidebooks in their detailed learning center: the beginner’s guide, as well as an advanced edition.

In this compliance guide, you can expect to learn more about the following.

  • The key differences between the three governing organizations: CTIA, MMA, TCPA
  • The definition of permission based marketing
  • Opt in requirements for one off programs
  • Opt in requirements for recurring programs
  • List promotion guidelines

At the bare minimum, you must follow the SMS marketing guidelines set by the CTIA, TCPA, and MMA, which are laid out in this guidebook.

Once you understand how these organizations operate, you can freely go about your SMS marketing campaign creation. You can function knowing that your efforts aren’t in vain. On top of that, following SMS marketing best practices and compliance standards give your subscribers the best possible experience. They will look forward to your messages, and actively engage.

If your subscribers reap the rewards of being on your SMS marketing list, they’ll continue to open your messages. This means higher offer redemption rates and low opt out numbers. This positive data allows you to cash in on a high ROI.

Looking to partner up with a provider that prioritizes your SMS marketing progress? Give the team over at Slick Text a call. You can reach them at 1.800.688.6290, or simply fire out an email to They offer a feature rich platform that puts the success of their users at the forefront.

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