Most small business owners are looking for affordable and immediate marketing solutions that will maximize their efforts. It’s no secret, the digital space offers tons of unique options that encourage instant growth on a budget. So, when faced with this decision, how do small business owners separate strategies, and pick one or two to lead the pack? Here’s a few key points to consider when making this important decision.
How much money are you actually willing to spend per month?
Don’t be unrealistic, but at the same time, don’t be afraid to invest. Let’s say you can afford to spend $100 per month on a method that actually works. Don’t pool that spend into one large print ad. Why? Because you can’t immediately measure the return of this spend. Instead, invest in methods that prove to offer immediate growth.
Set goals that fall in line with your chosen options. For example, if you partner up with an online texting service, how many subscribers are you hoping to add to your list? In return, what are your offer redemption goals? Prior to launching an SMS marketing campaign, it’s important to set goals that match up with your current needs.
How will you measure the results?
You must track offer redemption. If you fail to complete this important step, you’ll never see how effective this marketing method is. Keep it simple. Measure offer redemption, opt in rate, and churn rate. Beyond that, other data is useful, but not crucial.
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